Now accepting pilot partners

Clarity in
every sort.

AI-powered waste monitoring that tells you what's going wrong — and how to fix it. Real-time contamination detection for commercial recycling sites.

app.clarasort.com/dashboard
Sites
3
Bins Monitored
12
Contamination
6.8%
Active Alerts
5
Material Detection — Last 7 Days
Card
Plastic
Metal
Glass
Hazard
General
AI Recommendations
Add clearer signage at Bay 3 — 68% contamination rate this week
Schedule extra collection for Site B cardboard — 92% full
Staff training needed: plastic in general waste up 23%

Your recycling is failing.
You just can't see it.

Most commercial businesses have zero visibility into how their waste is being sorted. Contamination goes unnoticed until the bill arrives — or the recycling contract is revoked.

£1.2M
Average annual waste disposal cost
for multi-site businesses
23%
Of recyclable materials are contaminated
and sent to landfill
0%
Visibility most businesses have
into sorting accuracy

Without continuous monitoring, contamination events are invisible. By the time you find out, the damage is done — wasted money, missed sustainability targets, and tonnes of recyclable material buried in landfill.

Two-tier intelligence.
One complete picture.

ClaraSort deploys in two tiers — use one or both depending on what you need. No rip-and-replace. No expensive proprietary hardware.

Tier 1

Existing CCTV

Connects to your existing security cameras for site-wide monitoring. Track anonymous bin interactions, detect overflow events, and monitor usage patterns — all from cameras you already own.

Zero additional hardware
Tier 2

Smart Sensors

Dedicated low-cost cameras mounted at key bin stations for close-range material detection. Identifies six material types and flags contamination the moment it happens.

£200 per station
Camera
Edge AI Detection
Dashboard
Actionable Insight

Everything you need to take
control of your waste streams.

Material Detection

Identifies cardboard, plastic, metal, glass, hazardous and general waste in real-time using computer vision fine-tuned on your waste streams.

Contamination Alerts

Instant alerts when wrong materials enter wrong bins. Stop contamination before collection day and protect your recycling rates.

Smart Fullness Monitoring

Know when bins need emptying before they overflow. Optimise collection schedules and eliminate unnecessary pickups.

AI-Powered Recommendations

Plain-English insights delivered to your dashboard: "Add clearer signage at Bay 3" — not just charts and numbers.

Anonymous Interaction Tracking

Understand bin usage patterns without identifying anyone. Peak hours, underused bins, and staff training needs — all privacy-safe.

GDPR Privacy by Design

Faces blurred at the edge before any data leaves the site. No personal data stored. ICO-compliant from day one.

Built for sustainability teams,
not data scientists.

A beautiful, intuitive dashboard that turns AI detection into plain-English actions. No training required.

Overview Sites Alerts Reports Settings
SG
Sinclair Group
Waste Monitoring Overview
Last 7 days
Active Sites +1 this month
3
Cardiff, Newport, Swansea
Bins Monitored +4
12
Across all sites
Contamination Rate -2.1%
6.8%
Down from 8.9% last week
Active Alerts
5
2 high priority
Sorting Accuracy by Material
Cardboard
Plastic
Metal
Glass
Hazardous
General
Correctly sorted
Contaminated
AI Recommendations
HIGH Add clearer signage at Bay 3, Cardiff — contamination rate 68% this week. Plastic entering general waste consistently between 12:00-14:00.
HIGH Schedule extra cardboard collection for Newport site — Bay 1 at 92% capacity, predicted to overflow by tomorrow morning.
MED Consider relocating glass bin at Swansea — only 12 interactions this week vs. 85 for adjacent plastic bin. Possible visibility issue.
LOW Weekend sorting accuracy 14% higher than weekdays — suggest targeting staff awareness training for Monday-Friday shifts.
Bin Status — All Sites
Cardboard - Bay 1
Newport
92% FULL
Plastic - Bay 2
Cardiff
67% OK
General - Bay 3
Cardiff
78% ALERT
Metal - Bay 1
Swansea
34% OK
Glass - Bay 4
Newport
21% OK
Hazardous - Bay 5
Cardiff
45% OK

The numbers that matter.

£200
Per monitoring station
vs £2,000+ for proprietary sensors. Use your existing CCTV for free.
< 5 min
To first insight
Connect your existing CCTV and see results immediately. No configuration needed.
95%
Target detection accuracy
Fine-tuned on your specific waste streams. Gets smarter with every sort.

Built for Sinclair Group.
Ready for your sites.

Sinclair Group operates 20+ automotive dealership sites across South Wales, each generating significant commercial waste from service departments, parts packaging, and customer areas. With multiple waste streams across geographically dispersed locations, maintaining sorting accuracy has been a persistent challenge.

ClaraSort gives their sustainability team a single pane of glass across every site — turning invisible contamination into actionable intelligence, and replacing reactive waste management with proactive optimisation.

"We needed intelligence-driven waste optimisation, not more spreadsheets."

— Sustainability Manager, Sinclair Group
Sinclair Group Brands
Audi JLR Mercedes Volkswagen Hyundai

Up and running in three steps.

1

Connect

Plug into your existing CCTV or install a £200 smart sensor at key bin stations.

2

Monitor

AI starts detecting materials, contamination, and usage patterns from day one.

3

Act

Get plain-English recommendations delivered to your dashboard. Reduce waste, cut costs.

Ready to bring clarity to
your waste sorting?

Currently accepting pilot partners for Q3 2026. No commitment required.